On April 19th, 2021 Shanghai International Auto Show, Dongfeng Yueda Kia has released the boundless box of new logo, opened the battle of brand remodeling, and intensing to an electric transformation.
At the auto show, Dongfeng Yueda enjoys ACE, the fourth generation Jiahua, EV6 total 3 new car debut, Kaink, 2021 K3, proud running and other hot models also ushered in synchronous exhibition.
The Securities Times learned that this year, in order to address the changing automobile market, the company initiated changes, change the company name and logo, and updated the medium and long strategy “Plan S”, which is committed to moving travel to the future.
At this year’s Shanghai Auto Show, Dongfeng Yueda Kia also officially issued a new “boundless” logo, new logo integrates balanced, rhythm, up-to-top concept, and passing Dongfeng Yueda Kia actively broken the zone for brand remodeling signal.
Liu Changsheng, General Manager of Dongfeng Yueda, said that under the influence of electricization, no driving, smart and intelligent interconnection, the concept of mobile travel is changing, Kia actively conducts brand reshaping, focusing on mobile travel business, these are very in line with Dongfeng Yueda The future development direction of Kia.
The new model of new models in the Shanghai International Auto Show, is the first model of the new LOGO, which uses Dongfeng Yueda Kia. The new car is equipped with a 1.5T high-performance engine of the world’s original CVVD technology, horsepower. At the same time, Zhi Run ACE also has a L2 +-level ADAS smart driving assistance system, Baidu Smart Internet 3.0, etc., can further meet the needs of consumers’ intelligence function of vehicle.
In addition to the Zhi Run Ace, Dongfeng Yueda Kia also demonstrated the fourth-generation Jiahua product at the Shanghai Auto Show. As we all know, Jiahua is a flagship MPV under Kia, which has exceeded 2 million, which is a real global car. The fourth generation of Jiahua has a styling of SUV tough, and has added multiple technological configurations, equipped with L2 +-level smart driving assistance system Drive Wise, and further guarantees driving safety.
At the same time, the first special electric car EV6 in Kia E-GMP also ushered in the world’s real car first show. As a cross-border model, EV6 passes the future electric vehicle design style, and its longest battery life in the NEDC operating conditions can reach 600km, only 14 minutes to charge the amount from 30% to 80%.
It is reported that in 2021, the brand of Dongfeng Yueda Kia was reshaped in the first year. In this year, Dongfeng Yueda will focus on enhanced brand experience, brand value, etc., and actively transform the electricity and technology.
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