With map from Canva
In 2021, the automotive industry continued its fortune, happy events.
On January 11th, Baidu official announced cooperation with Geely Holdings Group to form an intelligent electric car company, officially entered the automotive industry with the identity of the vehicle manufacturer, and add bricks to the automotive industry.
On January 24th, Everbruck issued an announcement that issued a 952 million new shares to six investors, with a total of 26 billion Hong Kong dollars, and the investors voluntarily locked 12 months, set the largest financing in the new energy automotive industry.
On January 28, Ford China officially announced the Mustang Mach-e China Manufacturing Plan, and revealed that this pure SUV will be produced in Changan Ford, and the majority of netizens who are foolishly unclear in the Year of the Year of the Ox. look forward to.
Similarly, the Great Wall Motor has released a 2020 annual performance, a good development situation of the exhibition, net profit.
The financial report showed that the total income of Great Wall in Great Wall, 2020, an increase of 7.35% year-on-year; the net profit of return is 5.392 billion yuan, an increase of 19.90% year-on-year. Among them, the 2020’s fourth quarter achieved total operating income of 4.114 billion yuan, an increase of 22.3% year-on-year, with a net profit of return to 2.81 billion yuan, a year-on-year increase of 77.6%.
Baidu’s car, Hengda Automobile Financing, Ford announced that China Manufacturing, Great Wall Car’s bright performance, and reveals that the automotive industry is gradually picking up.
Running and winning the production and sales
In the past year, it has been affected by the winter and new crown epidemic in the car, and the domestic auto production and sales volume decline, and the major cars will be difficult.
China Automobile Association, in the first half of 2020, my country’s auto production and sales volume completed 1011.2 million, 10.257 million, down 16.8% and 16.9% year-on-year, with a decline in 7.3 percentage points and 5.7 percentage points from January to May, respectively. In the past year, in 2020, my country’s auto production and sales completed 2522.5 million vehicles, respectively, 2% and 1.9%, respectively.
In the face of the turmoil, the target of the car is growing, and the pot is full, and some are getting more and the debt is high.
Review the 2020 years of the Great Wall Motor, the growth rate of brand production and sales in Euler, Haval, Great Wall pickup, driving the growth of the company’s revenue. According to official data, Great Wall Motors achieved more than 11,100 new car annual sales, which exceeded 1020,000 annual sales targets.
Specifically, the Haval brand sells more than 750,000 vehicles in 2020, the total sales of more than 6.5 million, the 11th episode of China’s SUV market, the annual sales of Gui Chaow; Euler brand sales 56,300, increased by 44.8% year-on-year, Sitting in the new energy car head camp; the Great Wall Picardial year sales is 225,000, an increase of 51.2% year-on-year, nearly 50% market share, and the hegenetic car market.
It is worth noting that the Haval brand is strong in overseas sales, highlighting the strength of “China SUV global leader”.
The Great Wall Auto 2020 is revealed that the Great Wall Car has the highest China brand model in the Russian market, with an annual sales volume of 17,381, an increase of 41% year-on-year. Haval F7 / F7X has been stable in the Russian market. In 2020, 11293 terminal sales were achieved, accounting for 65% sales in Russia in Great Wall.
In short, the overall resuscitation of the automotive industry has been developed well, and consumers have to buy cars. Among them, multi-function, strong power, and spacious and comfortable SUV and pickup car sales are high, the Great Wall car pickup series, the SUV series will benefit.
Take “flower name”, live broadcast, deep cultivation brand marketing
Of course, in addition to the market demand, Great Wall car 2020 sales, performance rising and its innovative marketing, cultivating brand, and unparalleled.
In terms of marketing, Great Wall cars walk into the live broadcast of live broadcasts, and innovative naming marketing, and actively deliver the product value and brand concept of Great Wall car to the new generation of consumers.
On the one hand, in the early 2020, the Internet market set off “all things all live broadcast”, Great Wall Motors are the first to accept new sales channels, and implement the “leader” of live broadcast models. Its Union, Luo Yonghao, Li Jiaqi, Li Birthday, “Double Eleven” Super Live Night, Show Show Assembly, etc., product promotion, sales.
Online public data shows that in the first half of 2020, Great Wall car has carried out more than 40,000 large-scale live broadcast activities. The total amount of more than 400 million people have been viewed; in addition, on the day of 2020, Great Wall car live broadcast is nearly 4.5 million , The number of points of interest is over 29 million, which has promoted 13,000 orders, the total turnover is 1 billion, and the sales volume during the eleventh period is also hot.
Second, Great Wall Motors are still continuously introducing new and expanded sub-brand camps. There is a media broke the news, the Great Wall Motor Wey Brand’s tank series will be an independent brand. By, the Great Wall Motor will have five sub-brands, and “tank” is the second high-end brand outside the Wey brand, the strength is not small. watch for.
In recent years, variables such as new technologies, new marketing systems, and new users have triggered the revolution of the automotive industry. Traditional cars transformed into technology travel companies. The market opened a knockout of the survival of the fittest. At this time, the car company of Guaixian will be destined to be eliminated, and the Great Wall car positive changes have won yourself.
Seapt the “intelligent electrification” position
In recent months, Tesla, Wei came, Xiaopeng and other new energy car companies have climbed, highlighting the potential of new energy automotive markets. According to the data of China Automotive Industry Association, under the influence of the epidemic, the annual sales of new energy vehicles still reached nearly 1.37 million, an increase of 10.9% year-on-year; in 2021, my country’s new energy vehicle sales growth is likely to exceed 30%, reaching 180 Ten thousand.
The new energy Dongfeng is good, FAW, Dongfeng, SAIC, Changan and other traditional automobile enterprises have said that intelligence is the focus of future development, and Great Wall cars are no exception.
On January 24, Great Wall Motors intended to publicly issued no more than 8 billion yuan A-share convertible company bonds. When the feedback of the Securities Regulatory Commission, the funds raised will be set to new models R & D projects and automotive digital research and development projects. Each investment is 4 billion yuan.
It can be seen that while the Great Wall Motor is still investigating the transformation of a huge contrary. Among them, the most market attention, the Global High Intelligent Modular Technical Platform for Great Wall Motors – “Lemon”, Global Intelligent Professional Off-road Platform – “Tank”, Intelligent Brand – “Coffee Intelligence” .
It is reported that the three major technical brands of Great Wall Auto “Lemon, Tanks, and Coffee Intelligence” run through automobile R & D, design, production, and automotive life chain. In terms of kinetic energy, design, production, intelligent services, build intelligent manufacturing and intelligent driving experience, intend to achieve global technology travel companies.
However, in the field of intelligence, the traditional car companies such as SAIC, BYD, Dongfeng have launched a smart and electrochemical brand, and even have a new number of new vehicles, and Great Wall cars have not too much advantage. Moreover, in front of Tesla, Wei, Xiaopeng, a new energy car, the lack of experience and new technologies in Great Wall, which is difficult to surpass in a short time.
On the occasion of the cold winter, the Great Wall car is brave in breaking the routine, actively layout intellectual technology, brand marketing, product quality, expansion of new brands, and promoting the growth of product production and sales, also obtained the recognition of the capital market. However, in the high-handed power of the mobile, Great Wall cars still appear to be thinner. In 2021, we need to continue to accelerate.